Job Title : Communications & Consumer Insights Manager(Arabic female)

Category : Retails and Consumer Goods

ManpowerGroup Middle East, Dubai, United Arab Emirates

Posted Date : 11/17/2019

Job Description :

Strategic role:

Digital Marketing, Market Research, Communication Management, Consumer Experience, Brand Awareness, Event Management

COMMUNICATION MANAGEMENT
Create, implement and oversee communication plan (internal & external), Organise PR calendar for the year with presence in press/ newswire & radio as per budget availability

DIGITAL MARKETING
Develop digital presence (website, social media, ecommerce…) + monitor competition

MARKET RESEARCH
Gather and analyse data on consumers & industry trends + recommendations/ organise focus groups/ brand health tracker

CONSUMER EXPERIENCE
Propose plan for Consumer Experience Enhancement + mystery shopper visits

BRAND AWARENESS
Monitor and improve brand awareness, image, equity, loyalty

EVENT MANAGEMENT
Coordinate events (Gulfood, Trade shows, special events like MAF Carnival, East Coast Chef Meet etc.)

PUBLIC RELATIONS
Coordinate PR calendar, write press releases, coordinate with Press/ Radio/ TV, organise Press Conference

Functional role:

Content Creation, Brand Management, Speech & Press Releases

BRAND MANAGEMENT
Update Brand guidelines book + create toolkit database / look after Brand aesthetics – be involved in packaging design developments + office deco + posm + ideas for trade assets/ maintain uniformity in all communication + develop team of brand ambassadors

CONTENT CREATION
Develop content for the brand in form of creative assets (photos, artwork, videos, recipes etc.)/ create and control content of all medias (online, print, video, outdoor, vehicles etc.)

SPEECH & PRESS RELEASES
Create and monitor written communication in all forms (starting from speeches to press release, company statement to event announcements)

Visit Market 1-2 days/ month


QUALIFICATIONS

Academic degree – Post Graduate in Marketing Management


Proven Experience:

More than 5 years of experience in Communications, Brand Management, & Consumer Experience
Preference for Food Industry & FMCG professionals

Benefits Offered : As per UAE law