Job Title : Social Media Specialist

Category : Online Media/Social Media/ Digital Media/Advertising

Kcal World, Dubai, United Arab Emirates

Posted Date : 12/05/2019

Job Description :

About the role:


At Kcal we’re all about thinking outside the box, we are industry pioneers and are adamant to stay that way. Over the last few years, the UAE has gone big on healthy eating and we are proud to have played a pivotal role in this. We have grown the love of healthy food with our mouth-watering dishes and desserts and proven that it’s easy to eat better and never comprise on taste!


So, do you want to work for one of the most exciting brands in Dubai? Are you ready to join us on our mission to make healthy eating the norm? Are you going to future proof the brand growth through coordinating and deploying the marketing strategy across the core brand portfolio and NPD launches?


Purpose of the role:

The Social Media Specialist is responsible to administer the company’s social media marketing and advertising. Administration includes but is not limited to:


· Deliberate planning and goal setting

· Development of brand awareness and online reputation

· Content management

· SEO (search engine optimization) and generation of inbound traffic

· Cultivation of leads and sales


Key Areas of Responsibilities:

· Manage social media marketing campaigns and day-to-day activities including:

· Develop relevant content topics to reach the company’s target customers.

· Create, curate, and manage all published content (images, video and written).

· Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

· Conduct online advocacy and open a stream for cross-promotions.

· Develop and expand community and/or influencer outreach efforts.

· Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).

· Design, create and manage promotions and Social ad campaigns.

· Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

· Analyze key metrics and tweak strategy as needed.

· Compile reports for management showing results (ROI).

· Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

· Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.

· Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

· Monitor trends in social media tools, applications, channels, design and strategy.

· Implement ongoing education to remain highly effective.

· Identify threats and opportunities in user-generated content surrounding the company, report notable threats to appropriate management.

· Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

· Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.


Professional Requirements:

Bachelors/ Diploma in Marketing/ Marketing Communications or related discipline.
At least 3 to 5 years of related marketing experience in the same or similar position.
Must have vast knowledge on social media and all digital aspects of marketing.
Matured, well-organized and able to work independently.
Excellent verbal, written communication and presentation skills.
Good organizational and project management skills.
Self-motivated, resourceful, with high level of initiative.
Have experience in dealing with external agencies.
Strong Negotiation skills.
Ability to cope in a fast paced environment.
Able to give clear briefs.
Demonstrates extreme attention to detail.
A person who takes initiative and identifies what needs to be done and takes action before being asked.

Interpersonal Requirements:

· Strong communication and writing skills.

· Ability to communicate directly with peers, managers, and clients while leading development to a completed and successful solution.

· Strong organization skills to manage multiple timelines and complete tasks quickly within the constraints of clients’ timelines and budgets.

· Ability to grow professionally in a highly flexible and fast-moving environment.

· Awareness and pride in 100% client satisfaction.


Job Type: Full-time (Sunday to Thursday)

Salary: AED 13,000/Month + Medical & Annual Airfare

Benefits Offered : Salary: AED 13,000/Month + Medical & Annual Airfare