Job Title : Content Manager

Category : Writer-Editor-Translator-Author

Performics, Dubai, AE

Posted Date : 12/15/2019

Job Description :

Job Overview:

To define and deliver holistic content strategies for clients through ideation, execution and optimization. You will be working in a close-knit team responsible for delivering high-quality work for several reputable and successful brands.

As Content Manager, you will be driving force behind our integrated solutions to clients' communications challenges. This integration will include working with the strategy team to develop briefs, engaging creative teams to build out ideas and overseeing the development of content through our in-house production teams.

Main Responsibilities:

-Developing content marketing strategies, including personas, messaging architecture, and measures of success.
-Implementing content strategy and roadmap that drives KPIs and metrics and find opportunities for predictable growth.
-Own the development and execution of content in accordance with timelines. Optimize agreed content marketing metrics.
-Candidate must have a high-level understanding around how content is consumed, discovered and created for various platforms within a plan.
-Establishing planning process for the distribution of content and aligning content format with distribution channels.
-Feeding into the SEO strategy with recommendations to improve performance and operational efficiency.
-Understanding of clients' products and services, and feeding into client search marketing campaign and objectives.

Communication:

-Providing appropriate communication, consultation and regular updates to clients and external agencies as and when required, in a language that is easily understood.
-Working proactively with the team to improve working practices where possible.
-Communicating effectively with other team members and provide feedback where necessary.
-Contributing to meetings, whether with clients or internal teams.
-Developing and sharing knowledge and best practice internally, and externally where appropriate.
-Liaising with third party providers on behalf of Performics and our clients.


Desired Skills and Experience
Professional Competencies:

-Ensure your knowledge of content marketing industry is kept up to date and relevant by networking / researching / reading blogs and news sources.
-Outstanding ability to think creatively, strategically and identify and resolve problems.
-Ability to foster strong client relationships at various levels.
-Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
-Ability to clearly and effectively articulate thoughts and points.
-High levels of integrity, autonomy, and self-motivation.
-Excellent analytical, organizational, project management and time management skills.

Desired Skills and Experience:

-Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and have an understanding of the disciplines.
-Experience working with popular keyword tools (SEMrush, BrightEdge, Keyword Planner, etc)
-Experience working with a variety of CMS’s and building/administering content in multiple environments.
-High-level proficiency in MS Excel, PowerPoint, and Word.
-Experience with website analysis using a variety of analytics tools including Google Analytics and Omniture.
-Ideally fluent in Arabic - verbal and written.

Seniority Level
Mid-Senior level

Industry
Marketing & Advertising
Employment Type
Full-time

Job Functions

Benefits Offered : As per the UAE law