Job Title : Strategic Planner

Category : Airlines / Aviation / Airport

Emirates Group, Dubai, United Arab Emirates

Posted Date : 12/22/2019

Job Description :

Job Purpose:


Work within the Customer and Central Portfolio team, supporting the Manager Marketing Communications (MMC) by providing data driven insights for the brief, to ensure that campaigns are planned correctly, have solid objectives at the core, and produce results which drive Emirates forwards.

Work closely with all other teams within CCMB, such as Media, Customer Insights, Customer Strategy & Retention, Marketing Analytics, and others, to ensure that the briefs received from the commercial teams and business units across the Airline are crafted to deliver on key brand or commercial KPIs.


Responsibilities:



Provide data-backed assessments of brand and commercial objectives from the MMC into actionable plans. Validate the objectives and use data to recommend opportunities across marketing touchpoints. Provide these to the MMC in response to briefs, and support the marketing team in acting on the recommendations. Obtain in-flight data from Marketing Analytics and any other relevant sources across the department, making recommendations to modify or adjust campaign activity as required.
Source, provide and highlight data-driven insights and recommendations to support marketing briefs for your commercial/business unit, or at global level, for Emirates. Validate marketing objectives against market opportunities, provide marketing recommendations across customer segments, channels for communication, market trends, marketing spend and any other measurable criteria, enabling the marketing team so that plans for communications are achievable and can be executed as required. Use statistical analysis where appropriate to support recommendations.
Work collaboratively with the Customer Insights team to identify new customer insights, segments or opportunities for marketing communications when and wherever possible. Create audiences in marketing platforms, in order for the wider teams to action the proposed recommendations against the marketing brief.
Identify and analyse 1st, 2nd and 3rd party data and use it to inform marketing strategies across markets and regions. Work closely with teams within CCMB, including Customer Insights, Marketing Analytics, Media, Marketing Operations, Sponsorships and Events, Social Media and more, to collect data that can be used to inform future marketing opportunities.
Work closely with the Media team to take into account the Direct Response Always On activities, so that campaign-driven recommendations provide value-added investments, over and above the forecasted DRAO KPIS, and do not conflict with them.
Work in a multi-and-omni-channel environment crafting recommendations with the customer in mind. Drive channel-agnostic thinking, ensuring that marketing briefs and activities are data-driven and customer centric.
Drive data-driven thinking across the department, working within cross-functional commercial/business unit marketing teams, providing insights and recommendations as well as support in understanding and operationalising them.
Ensure investments in brand and commercial campaigns are measured, working with 1st, 2nd and 3rd party data to prove their value for and impact on customers.
Advise MMCs and marketing teams across the department on opportunities available within markets, regions or globally, that may have a positive impact on brand and commercial KPIs. Stay abreast of market trends and available market/regionally/globally-available data to inform recommendations.
Collaborate with Customer Insights and Marketing Analytics to establish measurement frameworks, KPIs and metrics to track campaigns and their ROI.

Qualification:

Degree or Honours in marketing or related discipline.
5+ yrs experience as a strategic planner

Knowledge/Skills:


Proven experience delivering global marketing campaign briefs
Excellent understanding of data-driven marketing
Hands on digital experience will be advantageous
Past experience in media planning and digital marketing strategy
Understanding of how the online and offline worlds combine to create a holistic approach to communications
A strategic thinker and have a proven track record of developing strategies for enterprise scale brands
Strong analytical skills, enjoying working with numbers and data and understand the bigger picture
Ability to think creatively and consider solutions and ideas that challenge the status quo
Google certification
Experience using marketing technologies, e.g. CDPS, CRM platforms, SFMC
Statistical analysis capabilities

Benefits Offered : As per the UAE law