Job Title : PR & Branding Manager

Category : Retails and Consumer Goods

AWOK.com United Arab Emirates

Posted Date : 02/26/2016

Job Description :

The Public Relations
& Branding Manager will play a key role within the marketing and communications
division, developing
brand awareness
and
securing national press
for
primary and secondary brands. This is
a highly entrepreneurial,
newly created position with room for expansion.

Duties include:

• Develop and implement strategic PR programs
to achieve significant increases in brand awareness
• Identify key media outlets
• Develop compelling story angles
• Cultivate relationships with key business journalists in national and trade publications
• Pitch stories
to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
• Write clear and compelling pitch letters, press releases and by-lined articles
• Identify media trends,
news cycles and spin opportunities
•
Proactively manage editorial calendars.
•
Analyze and measure results
of
PR programs
• Manage budgets
and
campaign
ROI

Ideal candidates will possess
most or all of the following qualifications:

• 4-6 years relevant experience in public relations and communications with in UAE and Gulf
• Strong network of B2B,
national
business
and
trade media contacts
• Established relationships with general business,
consumer and entertainment trade press/analyst/blogger
communities
•
Proven successes in both traditional
and interactive PR channels
• Acute sense of judgment, tact and diplomacy
• A strong-sense of teamwork and ability to both manage AND execute programs
• Knowledge of
international publications and opportunities is a plus
•
Excellent written and oral communication skills
• Solid writing skills (writing samples required upon receipt of resume)
• BS/BA Degree

Skills and other pluses:

• Proficiency with basic computer and PR applications.
•
Additional technology prowess
given priority (WordPress, videoblogging)
• Voracious
reader of books, news
and
magazines
• Avid consumer of news, politics, entertainment and pop culture
• Strong personal interest in political science, business issues or public policy
• Strong UAE and
Gulf press contacts

Benefits Offered : As per UAE Law